Oct 4

REC Group brings globally successful channel programs to India; Redington designated country’s first REC Platinum Partner

REC Group, the leading European brand for solar photovoltaic (PV) panels, announces the expansion of its unique channel programs into the Indian solar rooftop market. The programs promote and reward long-term alliances between REC, solar panel distributors, as well as solar system integrators and installers. The programs have already proven to be successful in Europe and were rolled out in the Asia-Pacific region, including in Japan, Australia, and Sri Lanka among others. As India’s first REC Platinum Partner, Redington has been honored during the REI Expo trade show recently.

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Attractive benefits for distributors and system integrators

The REC Partner Program provides distributors with a portfolio of services, tools and benefits to grow their business profitably with REC. The key benefits include access to a dedicated portal, from which they can track and trace deliveries to increase planning security, access commercial documents, flash data, marketing support, as well as helpful sales and technical training material by a European solar brand with 20 years of experience. Distributors can qualify for two different Partnership levels, based on both quantitative and qualitative criteria. All partners are required to sign a master agreement.

The REC Solar Professional Program offers solar installers and system integrators unique training on how to best install and sell REC solar panels. Certified as REC Solar Professionals, installers benefit from an extended product warranty (an additional two years on top of the REC’s standard 10-year product warranty), and access to sales and marketing tools that support their business’ success. Skill development along with global best practices is a crucial aspect of the REC Solar Professional Program. With new entrepreneurs joining the clean energy industry in India, it is essential they be equipped with the right skill set, especially outside of the major urban centers. The combination of high-quality panels and professional installation secures best yields and return of investments for installation owners.

India’s first Platinum Partner announced at the REI Expo

Redington is today positioned as the largest supply chain solution provider in emerging markets. As a group, Redington is present in India, Middle East, Africa, Turkey, Sri Lanka, Bangladesh, Singapore and CIS countries. It has a portfolio of over 200 international brands and a dense network of over 48 offices in India.

The solar division of Redington started its operation with REC products and is now one of their fastest growing businesses. The Platinum Partnership was awarded to Redington by Milan Koev, Vice President Sales & Marketing for Asia Pacific at REC Group along with Rohit Kumar who heads the Indian Operations. 

“We have been able to secure more than 100 solar installers & system integrators customers in less than a year, through our distribution partner Redington,” comments Rohit Kumar, Head of Indian Subcontinent of the REC management team. “Moving forward, this segment will play a decisive role in REC’s footprint in the highly lucrative rooftop market of India. One of the strategic moves to enter into smaller and regional markets was to work through a respected distributor with pan-India presence like Redington,” adds Kumar.

“We are very proud to become REC’s first Platinum Partner in India”, says Pradeep Srikanthan, Head for Solar at Redington. “With our innovative streak and knack about customer choices, we are happy to offer an exclusive global premium product range from REC known for its quality, reliability along technological edge to the discerning Indian customers. Redington’s wide distribution network and infrastructure has helped deliver REC’s quality products to nook and corner of the country for residential, commercial and industrial rooftop projects,“ he added.

REC Group is already a strong and trusted brand in the Indian solar market

With heavy emphasis on its technological edge, lowest claim rates, high yield, and consistent performance, REC has been able to firmly establish itself as the #1 European brand of solar panels in India. With more than 250 MW of REC panels shipped to India to date, it is a healthy sign that customers are becoming far more cognizant of the qualitative and technological criteria. REC continues to be customer-centric and this is well reflected in the exceptional 85% customer retention ratio. Find more information about REC’s latest results in the Q2 2017 Solar Market Insight report.

For further information please contact:
Agnieszka Schulze
Head of Global PR, REC Group
Leopoldstraße 175
80804 München
Tel.: +49 89 54 04 67 225 
E-mail: agnieszka.schulze@recgroup.com

About REC Group:
Founded in Norway in 1996, REC Group is a leading vertically integrated solar energy company. Through integrated manufacturing from silicon to wafers, cells, high-quality panels and extending to solar solutions, REC Group provides the world with a reliable source of clean energy. REC’s renowned product quality is supported by the lowest warranty claims rate in the industry. REC Group is a Bluestar Elkem company with headquarters in Norway and operational headquarters in Singapore. REC Group employs more than 2,000 people worldwide, producing 1.4 GW of solar panels annually.